OnePlus Launches ‘OnePlus Featuring’ for its 9th Anniversary

OnePlus Featuring is the brand’s new platform for co-created, market-ready products. As Co-creation is one of the fundamental cultures of OnePlus, the brand will continue to be embrace and evolve on this fundamental by introducing 3rd parity, which shares the same vision with OnePlus.

Earlier this year, OnePlus held several rounds of voting among its users to decide which new product to produce next. The verdict dictates that OnePlus Featuring will soon see its first mechanical and customizable keyboard. To bring a better experience, it will be created in collaboration with established mechanical keyboard manufacturer Keychron. It is the first time that OnePlus has introduced an industry partner to join its community co-creation process, and the product will be available globally.

“2022 is a meaningful year for OnePlus. Without the support of our global users, many of our great achievements would not have been possible. We live by the motto ‘Never Settle’ and are committed to delivering customers the best products and experiences. Valuable feedback, insights, and ideas from our users motivate us to keep exploring and challenging ourselves.”

Kinder Liu, President of OnePlus

Celebrating 9 Years of OnePlus

The #9YearsofOnePlus was not possible without its solid community. The user-oriented brand boasts one of the most active communities in the industry and constantly incorporates user feedback into its products. To better engage with its users and harness collective creativity, in May 2021, OnePlus launched a co-creation program called Power of Community. Since its introduction, Power of Community has conceived several high-quality product concepts through its close-knitted community. 

OnePlus continues its growth in the industry this year by growing and maintaining its active community. The brand now sees over 30 million Red Cable Club members globally. OnePlus plans to push forward with its growth by launching new products globally in the coming months.